"Pursue ambitious problems to attract world-class talent Brett Adcock observed across multiple companies that the ambition of the problem is the primary recruiting tool for exceptional people. He notes that his best team members 'want to try to do something like it's never been done before — they don't want to go off and design the next car or do the next AI product everybody else is doing.' Founders who deliberately choose a revolutionary goal gain a compounding talent advantage: better people build a better product, which draws more capital, which enables bigger investments — all cascading from the original choice of what to work on. Source: Brett Adcock, Shawn Ryan Show, Brett Adcock Interview"