"Expect strangers to support you before family Reflecting on years of building her brands online, Latoya observed a counterintuitive pattern in who actually engages with her content and buys her products. She says plainly: "It's people I don't know" who support first, and argues that "if we don't congratulate and support the things that are right, the things that are wrong are going to take over more." For anyone building a business or creative career, this means investing energy in cultivating a broader audience rather than waiting for validation from an inner circle that may never come. Source: Latoya Lorraine, The Proof, Latoya Lorraine Interview"