"Pivot to direct sales when your main channel collapses When COVID shut down Latoya's physical boutique, she did not wait for normal business to resume — she started selling merchandise out of her car and meeting buyers directly, while simultaneously entering the modeling world online. She recalls that "things did kind of calm down as far as like other work for me, but then it picked up in other areas," and she recognized this shift as confirmation she was on the right path. Keeping multiple lightweight sales channels active means a single disruption cannot eliminate your income entirely. Source: Latoya Lorraine, The Proof, Latoya Lorraine Interview"