"Build a personal brand through mass-reproducible images In 18th-century London, courtesan Kitty Fisher partnered with the era's most celebrated portraitist, Joshua Reynolds, but historian Katie Wignell identifies the true genius of her celebrity strategy: "the real genius is not just the portraits, but it's the prints. It's the engravings. And so anyone can get a piece of her. And when you see that image again and again and again, it reinforces that she is of celebrity idealized status." Fisher understood centuries before the internet that wide, low-cost reproduction of a consistent image matters more than a single prestigious exposure. Anyone building a public profile today should ask not just where they appear, but how many people can access and reshare that image at scale. Source: Katie Wignell, History Hit, Georgian Vice: Gin, Opium & Snuff"