"Use your name as a marketing weapon Raoul Pal discovered early in his career that his unusual first name gave him an unexpected edge when cold-calling legendary hedge fund managers like Paul Tudor Jones and Stan Druckenmiller. By introducing himself only as 'Raoul,' assistants would relay just the first name to their bosses, making it sound like a personal acquaintance was calling — 'they assumed we were friends.' Someone applying this lesson might strategically use a distinctive identifier — a nickname, a singular credential, a memorable phrase — to stand out from the crowd of generic introductions and get through to people who would otherwise screen them out. Source: Raoul Pal, Real Vision, Best and Worst Trades with Raoul Pal"