"Keep promising ideas private until analysis is complete When Vishal Patel first had the album-release idea, he did not tell his senior collaborator Bapu Jena — he went home and ran the analysis himself first. Jena later revealed why this matters as a team norm: "part of why we are successful is that when we have ideas we don"t broadcast into the world, we do them first.' Broadcasting a hypothesis before doing the work invites others to scoop it, but it also lets confirmation bias and social pressure shape the analysis before it is even run. Executing the analysis before sharing results protects both the intellectual priority and the integrity of the finding. Source: Bapu Jena, Freakonomics Radio, Smartphones, Online Music Streaming, and Traffic Fatalities"