"Prioritize in-person experience over digital polish for events Reflecting on years of running the AI Engineer conference, the speaker explains a deliberate resource allocation decision: 'I refuse to invest in developer resources because I don't think that's what matters for a conference — I want the in-person experience and the video production to be good, but our website could I could care less.' Once AI made website quality nearly free, he updated the calculus — but the underlying principle remains: identify the one or two things that create the core value for your audience and pour resources there, ignoring everything else until marginal cost forces a reassessment. Source: Swix, AI in Action, AI in Action Live Session"